The smash sophomore album ‘Stuck In The Never Ending Now’ (matcd074) from Scottish popstars Strawberry Whiplash is getting lots of love in the music press, and here are excerpts from a few of our favorite reviews so far:
“Stuck in the Never Ending Now is packed from top to bottom with sprightly, energetic indie pop nuggets that will brighten turntables and maybe even get some feet moving.” –All Music Guide
“A top-notch pop-Scotch album from the very heights of the Matinée roster.” –In Love With These Times
“Strawberry Whiplash have affirmed their status as one of the finest indiepop bands going.” –The Sound Of Confusion
“Stuck In The Never Ending Now is unabashed tweedom, sweltering in the umbrella of The Primitives and Talulah Gosh, Sandra’s delectable vocals shimmering all over wanna-be MTV hits like ‘If Surface Were Depth’ and the outstanding title track ‘Never Ending Now’ with its fuzzy guitars and impatient drumming.” –Porky Prime Cuts
“Following Glasgow’s fine lineage of janglesome bands such as The Pastels, Belle & Sebastian and early Primal Scream, ‘Time Takes You Away’ is a highly infectious track that burrows its way into your consciousness after only one listen. It could almost be a lost early Creation Records single, and it could also be the most insistently catchy song of 2015; really, it is that good.” –God Is In The TV (Track Of The Day)
“Any band that would take its name from Scottish legends Strawberry Switchblade and Meat Whiplash would get my attention. This followup may as well have been recorded the day after the brilliant ‘Hits in the Car,’ and it feels wonderful to be bouncing to their brand of indie pop again.” –Linear Tracking Lives
“Strawberry Whiplash deliver songs worthy of Lee Hazlewood or the more romantic edge of David Gedge, while remaining absolutely charming. The album only lasts thirty-seven minutes, but is long enough to put a big smile on indie pop fans’ faces.” –Pennyblack Music
“It’s magical guitar pop luster that will fill your room while you’re dancing around to the highly stimulant beat. Record Of The Day!” –50 Third and 3rd
“Strawberry Whiplash has an incredible knack for crafting the perfect aural nuggets, with just the right amount of instrumentation and spot on vocal nuances. Their second album ‘Stuck In The Never Ending Now’ finds the band musing about the passage of time over the course of 12 hook-filled songs.” –When You Motor Away
The album comes in a snazzy eco-wallet and is available worldwide from your favorite record shop, mailorder, or digital provider as well as the Matinée shop. Full release details and more reviews can be found on the catalog page. You can preview the album on the Soundcloud player below: